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To celebrate signing Swedish director Tenggrenska, Anchor Point has released "Eye Love," a wonderful specimen of the photoreal CG object animation trend that's been on the rise for the past couple years.
Rendered with Arnold, the short infuses a bit of fun into a decidedly dry subject (yes, that pun was intended). Formally, "Eye Love" shares a lot in common with "A Guide to Happy" (2015), created by Panoply (also on the Anchor Point roster).
https://vimeo.com/142874198
Know of some other examples of this trend? Add 'em in the comments, please!
Links
Credits
Production: Anchor Point
Executive Producer: Mike Holm
Director: Tenggrenska
Creative Director / CG Lead: Fredrik Kasperi
Art Direction / Design: Simon Ekstrand Appel
Animation: Oscar Pettersson
3D Modelling: Andreas Wannerstedt, Owe Martinez
Client: Shire
Agency: DigitasHealth
SVP, Group Creative Director: Collette Douaihy
VP, Creative Director: Andrew Saucier
Associate Creative Director, Art: Allie Gewertz
Associate Creative Director, Copy: Jon Oliver
VP, Creative Director, Video: Geoff Yoskin
VP, Group Account Director: Kelly Kvitka
Group Account Supervisor: Mara Rueter
Agency Producer: Paul Trigggiani
Music and Sound:
Milkboy and Shake Audio Post
