Charming art direction in photoreal explainer, “Eye Love”

To celebrate signing Swedish director Tenggrenska, Anchor Point has released "Eye Love," a wonderful specimen of the photoreal CG object animation trend that's been on the rise for the past couple years. Rendered with Arnold, the short infuses a bit of fun into a decidedly dry subject (yes, that pun was intended). Formally, "Eye Love" shares a lot in common with "A Guide to Happy" (2015), created by Panoply (also on the Anchor Point roster). https://vimeo.com/142874198 Know of some other examples of this trend? Add 'em in the comments, please!

Links

• Tenggrenska
• Anchor Point

Credits

Production: Anchor Point Executive Producer: Mike Holm Director: Tenggrenska Creative Director / CG Lead: Fredrik Kasperi Art Direction / Design: Simon Ekstrand Appel Animation: Oscar Pettersson 3D Modelling: Andreas Wannerstedt, Owe Martinez Client: Shire Agency: DigitasHealth SVP, Group Creative Director: Collette Douaihy VP, Creative Director: Andrew Saucier Associate Creative Director, Art: Allie Gewertz Associate Creative Director, Copy: Jon Oliver VP, Creative Director, Video: Geoff Yoskin VP, Group Account Director: Kelly Kvitka Group Account Supervisor: Mara Rueter Agency Producer: Paul Trigggiani Music and Sound: Milkboy and Shake Audio Post